Project Brief

Dffrnt is an edgy, avant-garde streetwear and lifestyle apparel label designed for contemporary youth and trendsetters. Conceps curated the bold typographic logo, bespoke apparel hangtags, eco-friendly garment packaging, street fashion lookbooks, and high-impact digital campaigns.

The Challenge

Stand out in a crowded market filled with competing fashion brands.

Our Results

A distinctive and contemporary identity that makes DFFRNT products stand out.

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